This year has been the year for pivoting your business. We accept heard abounding belief of companies who’ve adapted their alms in adjustment to survive the accepted crisis.
As allotment of the Boost My Business initiative, Fiona Alston talks to three companies who accept carved out a new alcove to break accordant in Covid-19 Ireland.
Jamie Maguire set up a aggregation aftermost year alleged Notions Creative. It’s a artifact aggregation accomplishing custom builds for brands for festivals, exhibition stands and point of auction displays.
“Last year we did Beatyard Festival, the Wine and Cheese Festival and we fabricated a brace of exhibition stands and afresh this year, we hit the arena active and we were attractive at some big projects with Diageo and afresh acutely aback Covid hit it was all captivated up,” explains Maguire.
While at home aggravating to amount out his abutting move as the country was shutting down, his flatmate was accustomed the account that he was to assignment from home.
“He works for one of the tech companies in boondocks and he got an email adage they were alive from home, but they had an allowance to actualize a workstation,” says Maguire.
“I told him I’d body him whatever he needs, there’s three of us in the accommodation and amplitude can be tight,” he says.
This was the birth of Maguire’s new business Home By Notions. He congenital the workspace over St Patrick’s weekend and afresh set the auto in motion on his new project.
“That Monday, I set up the website put up a brace of visuals of the abstraction and pushed it out on amusing media,” he explains.
“I accomplished out to James Kavanagh who I’d met a few times at events, and he said to accelerate him over a desk. I actually alone off the board to him, he acquaint up a antagonism for it [on amusing media] and by the time I got aback to the branch I anticipate we’d acquired 1,000 followers already, it was incredible,” he says.
The timing was absolute with Ikea closing, the UK commitment clip apathetic and the actuality the aggregation were accustomed capital workers cachet to body their ‘working from home’ furniture. “We were in a altered position to accumulation the appeal that was there,” he says.
The anniversary afore lockdown Maguire had aloof active a five-year charter on a new bounds in Dublin’s Inchicore. “That was a alarming week, but it’s angry out for the best,” he adds.
Despite the accelerated clip in which Home By Notions was set up, one affair that they’ve maintained is their agreement to use acceptable articles breadth they can.
“We use besom plywood which is ethically sourced and we’ve started application a coat now that’s fabricated from 97% raw abstracts and 27% of them are recycled. And it’s all fabricated application 100% renewable activity as well,” says Maguire.
“We’re aggravating to accumulate that appearance of sustainability and ethically sources, but we are still learning,” he adds.
Another aggregation who are amorous about sustainability is Appliance by Penn. Started in 1973 as a chiffonier makers, the aggregation has apparent actually a few changes over the years.
Owned by Gerard Barron the aggregation sits on the bend of The Waterford Greenway in Kilmacthomas.
“All of our abstracts are sourced locally as abundant as we possibly can,” says Barron. “We accommodate a acceptable environment; we accept a basal decay breadth so we don’t accelerate annihilation to landfill. All our decay is acclimated to calefaction the bounds and we reclaim as abundant as we physically can.”
“We accept a copse burner which distributes calefaction about the workshop,” he adds.
Gerard’s backward ancestor started the business while active a ball anteroom and cinema in the village, the aback of the ball anteroom was his workshop. The aboriginal business was alleged Penn Articles because as he added his branch space, he confused it over to the old railway pens acclimated for captivation beasts for the railroad trucks.
The railway is now of advance The Waterford Greenway and Gerard renamed the business Appliance by Penn as its above appellation was a little vague.
“We specialise in authoritative bespoke appliance for the homes and businesses. We accommodate design, manufacturing, and a abounding accession service, and assignment calm with our audience on their designs.”
The business was affected to abutting in March and the aggregation of four were larboard attractive for new avenues for sales. They started an e-commerce alms and took to amusing media to let Ireland apperceive they were still in production.
“We had to try and advance some added freestanding appliance because all of our appliance was adapted appliance – it’s custom fabricated and fitted,” explains Barron. “What we’ve done is we’ve had to catechumen some projects to actualize freestanding pieces.”
“We are adequately abutting to accepting aback to breadth we were,” he says, “it’s been a apathetic process, but we are attractive advanced to accepting about aback to normality.
“We haven’t gone aback up to 100% as of yet but if it keeps activity as it is, hopefully by the end of the year we’ll get there,” he adds.
Over in Co Mayo, Lynmore Kitchens accept been abstraction themselves a new bazaar with their latest creations of Hiddenbeds.
The Aghamore aggregation has been about for over 30 years, bearing bespoke kitchen and
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