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Content about HFA member-retailers contributed by HFA.

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In a bottomward economy, these three appliance retailers are growing

Not all Home Accoutrement Affiliation associates are hunkering bottomward in the accepted economy. Some are advancing with appointment-only sales. Others are accomplishing able-bodied with e-commerce. And a baddest few, like Mandy Jeffries of Colfax Furniture, are accretion their aggregation footprints.

Jeffries opened a third Colfax abundance in Burlington, North Carolina, about 27 afar from the family-owned flagship abundance in Greensboro. The timing was bad. Three canicule afterwards she active the charter in March, the accompaniment shut down.

But the massive 90,000-square-foot abundance has been accomplishing able-bodied aback aperture in June, mostly with bottom cartage from a adjacent Northern Tool Equipment abundance in the aforementioned arcade complex. “We haven’t alike run any admirable aperture ads, and business is strong,” Jeffries said in aboriginal July. “I anticipate it’s abandoned activity to get bigger aback chat gets out.”

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Jeffries had been attractive at the acreage anytime aback Burlington Coat Factory confused out in 2018 for a newer building. She active a five-year charter with an advantage of affairs out afterwards the third year. Mandy and her mother, Gail Jeffries, spent best of the coronavirus abeyance affective appliance from the company’s barn in Greensboro to the ample new showroom. How continued does it booty to ample a 90,000-square-foot architecture with furniture? Jeffries laughed. “Longer than I thought. It was acceptable exercise, but I’m animated it’s over.”

Actually, it’s aloof alpha for Colfax’s new store. Jeffries is attractive for new employees. In the past, she’s relied on her access in Greensboro to ample abundance openings, but the Burlington abundance is in its own market. “That’s authoritative it tough,” she said. “We’re attractive at restaurants and already accustomed retail for people. It’s all a little new to me award people.”

Another botheration for Colfax is inventory. Because Colfax is so abutting to High Point Market, Jeffries gets as abundant as 70 percent of her account from manufacturers at bazaar who appetite to move their samples. The canceled High Point markets bankrupt her source. “It’s fabricated things tough, but we are OK for now,” she said.

Colfax isn’t abandoned in growing during a abatement in the economy. Afterwards 68 years as a single-store business, Sheely’s Appliance and Appliance will aggrandize its brand in September aback it opens a additional abundance in Aurora, Ohio, about 30 afar alfresco Cleveland. The new breadth was allotment of Sheely’s action for advance and added amplification into the Cleveland market. The plan has been in the works for about two years.

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Jeff Curry, Sheely’s accepted administrator and one of three arch owners, said there was never any agnosticism about continuing with the new abundance during the pandemic. “We’ve been committed to this for added than a year and the numbers accept consistently looked good,” he said.

A admirable aperture is appointed for September 7-19, 2020.

Jessica Smith, client and addition arch owner, is aflame about the opening. “As a third-generation Sheely’s ancestors member, I’m accustomed to conductor in this new era for Sheely’s forth with my arch partners, our 150 advisers and stakeholders.”

Expanding into a new bazaar in the average of a all-around communicable and recession wasn’t what aggregation leaders accepted aback they started this initiative. But Smith and others are assured the new abundance will succeed. The new breadth appearance 80,000 aboveboard anxiety of exhibit and barn space, with areas committed to Sheely’s mix of furniture, appliances, mattresses, décor and Barn Outlet. The abundance will affection some of the brands that Sheely’s barter are accustomed with, as able-bodied as new lines. “This breadth provides us the befalling to acceptable new brands into our amount offerings,” said Lance Romeo, client and the third principal. “Our buyers are currently alive on creating that new mix of products, which we accept will be article agitative for barter both old and new.”

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Skandinavia Contemporary Interiors in Austin, Texas, reopened for business on Memorial Day afterwards two months sitting on the sidelines.

Shawn and Erika Olsen bankrupt their abundance on Shoal Creek Boulevard in March, a brace of years afterwards buying of their architecture afflicted easily and they were told that renewing their charter would amount a lot more. They had affluence of time to advance for new opportunities, and “We begin what we achievement is a abundant bigger location,” Shawn Olsen said.

It’s about 10 afar south of their above abundance and a bit afterpiece to downtown. It’s additionally abreast the circle of two highways, an breadth that sees “a lot of cartage in accustomed times.”

Of course, these are still not accustomed times afterwards Texas was one of the aboriginal states to absolutely reopen beforehand this summer abandoned to cull aback afterwards a new billow in coronavirus cases.

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The doors were shut for a little best than anticipated. The Olsens were accomplishing a “build out” and advance of their new building. But assignment was apoplectic for a brace of weeks during the shutdown, and added delays pushed the reopening to Memorial Day.

Olsen kept all his advisers on the payroll, alike admitting there was little assignment for them to do. Now, the new store—24,000 aboveboard feet, compared to 15,000 at

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