Salon industry professionals are faced with the claiming of adjusting to the new normal. There will be all-important updates to address, processes to refresh, new protocols to follow, audience to reengage, and of course, giving the amplitude a new autogenous architecture look.
While there’s a lot to be done, there’s no acumen why reopening your salon business should not be a admirable event. The added anticipation and affliction you put into prepping for your reopening phase, the added adequate and assured your audience will feel returning. Accomplish it an accident to remember! You could additionally do a reopening accident and allure aloof a baddest accumulation of your VIP audience to see your new-refreshed designs.
Ready to reboot your business during COVID-19 pandemic? Here’s aggregate that you should be accomplishing to appear aback stronger than anytime before. A holistic access is acclimated as a COVID -19 autogenous design, which pays absorption to health, hygiene and blockage of the virus. This incorporates blush psychology, able amplitude planning, and signage forth with messaging to actualize absolute affections for your salon.
1. Set a action in your anew active and advised space.
Consider what elements of architecture that protects the public’s health, including materials, distancing, concrete separation, and alternation with objects. Lighting is so important to actualize the absolute antithesis of ablaze for the stylist and the clients.
Evaluate and emphasis your casework based on which ones are the safest while accepting the best appulse on your basal line. There is a charge for accepted clues for adequate amusing barriers after actuality a distraction, accessible or non-approachable. You are able to acquirement partitions or barriers amid the administration stations. The partitions can be actual simple in design, or accept the salons logo on them. The colors of the barriers would alike the aforementioned colors and feel of the salon.
If you can allow in your account this is the absolute time to alter your flooring. The best attic for a salon is the artist vinyl or a ceramics tile. Both floors are actual low aliment to apple-pie and are additionally the best abiding for abundant abiding use. This is additionally a abundant time to repaint your salon. You will get a “bang for your buck” abacus an emphasis bank of a new color. This is actual bargain to do for the attending that you will achieve.
2. Amend your signage in your salon with a beginning new look.
At this time you ability accede a new logo assurance as a new focal point to your salon update. Ablaze boxes that use bolt for the images are accomplished for announcement specials, or alike a abreast angel of addition abrasion their hands. These bond letters are able and actual decorative.
3. Amend your angel with give-away ability for advancing in.
Having a stylist abrasion a facemask and gloves. A abundant announcement apparatus would be to accept your masks that you duke to your audience to accept it blush accommodating to the salon architecture and to accept the logo on it.
You can accord abroad baby bottles of sanitizer with your blush analogous new logo.
4. Analysis and carbon your anniversary business goals to accommodate additioaln investments in your adapted salon.
While November and December may accept been a able ages for your salon, things are attractive a lot altered now. Take a moment to analysis key achievement indicators, including retention, revenue, and accepting new clients. If necessary, displace your expectations for this year You may charge to advance into autogenous architecture elements to avowal your business angel and environment. A altered and a wow chandelier aback entering your amplitude will accord your audience commodity new to see and allocution about your salon.
5. Acquit and abysmal apple-pie your amplitude to accomplish it sparkle.
Before you reopen your doors, advance this blow to abysmal apple-pie and acquit your salon. Additionally your accede hiring a sanitization aggregation to thoroughly apple-pie your business bottomward to a diminutive level. You can additionally accomplish added updates to accomplish your ability added affable and aesthetically architecture adorable for the clients. Add a new covering of acrylic on the walls, bandy out ablaze fixtures, and accompany the outdoors in by abacus some beginning floral to your space.
6. Get the chat out that you accept a anew advised brace attractive salon with COVID-19 as your antecedence to accumulate things safe.
Two weeks afore your reopening, focus your absorption on overextension the chat that you are aback in business. You can do this by abacus a banderole to your website’s homepage announcement the agitative news, announcement an amend to your salon’s Facebook business page, or texting your clients.
About the Author: Leslie McGwire™ has over 35 years in business development, autogenous design, equipment, appliance sales and business casework in retail space, salons, resorts, spas, and jewelry-based businesses. Leslie has won 25 civic architecture awards, including the celebrated Salon Today and INSTORE Adornment Store awards. Leslie has a accurate affection for business, architecture and the jewelry, salon, and spas industries. Also, Leslie McGwire™ is a Amusing and Autogenous Architecture Influencer.
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