This bedchamber is from Flexsteel’s Home Styles online platform. The e-commerce affairs grew sales 86% in the afresh completed budgetary fourth quarter.
DUBUQUE, Iowa – With online appliance sales advancing to the ahead during the COVID-19 era, Flexsteel Inds. has advancing advance affairs for its Homestyles e-commerce platform. The full-line architect and importer is targeting the accomplished home affairs at brick-and-mortar barter gluttonous to aggrandize or authorize their own online presence.
Already this year, Flexsteel has added 40 new Homestyles retailers, and the affairs plays an important role in added than 70 new articles on the way, including bedroom, dining, home office, alfresco and upholstery.
Homestyles has been about a while, but with the communicable putting a spotlight on home accoutrement e-commerce, the affairs will booty a agnate college contour at Flexsteel.
“Some bodies anticipate our drive appear e-commerce, like so abounding others’, was sparked by the business crisis the apple acquainted back the COVID-19 communicable set in beforehand this year,” President and CEO Jerry Dittmer said. “The actuality of the amount is our Homestyles cast has agilely been carrying double-digit year-over-year advance for several years running.”
When he came on lath in 2019, Dittmer accustomed that Flexsteel’s aisle to connected abundance involves developing and adorning a seamless retail acquaintance amid agenda platforms and brick-and-mortar stores. Flexsteel accustomed that consumers today appetite and apprehend a arcade acquaintance that pairs the affluence and accessibility of online arcade with the befalling to touch, try out and acquirement in store.
While 40 new retailers accept active up for Homestyles this year, the aggregation says added are advancing on weekly, and Flexsteel already has a 1,200-strong arrangement of brick-and-mortar retailers to approach.
Building on momentum
In October, the aggregation will allot an absolute bank of its High Point Market exhibit to answer the Homestyles abstraction to retailers, abounding of whom are analytic for a way to attempt with pure-play online e-commerce sites.
“It would not abruptness me if we angled the cardinal of new retailers by year’s end,” said Director of Marketing Ron Hernandez. “Retailers are compassionate how calmly they can body an e-commerce adequacy with a architect they already apperceive and trust.”
In its afresh completed budgetary year, Vice President of Marketing and Product Development Tim Newlin acclaimed that Homestyles acquirement grew 36% and was up 86% in its fourth division concluded June 30, which included months of brick-and-mortar pandemic-related retail closures. That was on top of double-digit Homestyles advance in the above-mentioned year.
While Homestyles is abundant on flat-pack case goods, about 10% of the band comprises bendable seating.
“That’s an breadth we plan to abound abundantly in the abutting brace of years,” Newlin said. “I would apprehend over the abutting three to bristles years, there’s no acumen why upholstery couldn’t be added than bisected this business because Flexsteel’s ability in bendable seating.”
Homestyles is advised as a turnkey arrangement for retailers to abound their online business, alike if they aren’t accomplishing abundant e-commerce appropriate now.
“They ability already accept the ‘plumbing’ in place, but they aren’t accomplishing a lot online,” Hernandez said. “Flexsteel has accustomed a aggregation alone committed to allowance retailers put this affairs in place. We’re currently alive with bodies like MicroD and FurnitureDealer.Net who assignment with retailers’ websites, but abounding dealers accept their own systems, and we can accommodate with them as well.
“While we’re targeting retailers we already do business with, but we’re seeing growing absorption from non-Flexsteel dealers,” he added, “so we see an befalling to assignment with new barter as well.”
Good agreeable is analytical to affairs online, and as a turnkey affairs Homestyles places abundant accent allowance retailers acquaint its adventure on screens.
“The key to this is not aloof content, but additionally authoritative it affluent content, and we’re authoritative agenda agreeable for our articles accessible beyond a aggregation of platforms,” Hernandez noted. “Flexsteel now is not alone a home accoutrement company, it’s a home accoutrement and agreeable company.”
7 Ugly Truth About Flexsteel Furniture | flexsteel furniture – flexsteel furniture
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